Discover the Secrets of Video Success: XXVI Video 2017 Business Benchmark Report Explains How to Use

XXVI Video 2017 Business Benchmark Report Download: A Comprehensive Guide for Video Marketers

Video marketing is one of the most powerful and effective ways to reach, engage, and convert your target audience online. Whether you want to build brand awareness, generate leads, increase sales, or educate your customers, video can help you achieve your marketing goals.

xxvi video 2017 business benchmark report download

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But how do you know if you are doing video marketing right? How do you compare your video performance with your competitors and industry standards? How do you identify the best practices and opportunities to improve your video strategy?

That's where the XXVI Video 2017 Business Benchmark Report comes in. This report is a comprehensive analysis of the trends, statistics, and insights of video marketing across different platforms, formats, devices, industries, and regions. It is based on first-party data collected from over 500 businesses and over 600 million video streams on the Vidyard video platform, as well as third-party data from other sources.

The XXVI Video 2017 Business Benchmark Report will help you understand how video marketing is evolving, what works and what doesn't, and how to optimize your video campaigns for maximum results. It will also provide you with actionable tips, tools, and resources to take your video marketing to the next level.

And the best part is, you can download this report for free! Just fill out this form and get instant access to this valuable resource.

Video Marketing Trends and Statistics in 2017

In this section, we will highlight some of the key findings and insights from the XXVI Video 2017 Business Benchmark Report. We will cover three main aspects of video marketing: video consumption and engagement, video production and distribution, and video analytics and measurement.

Video Consumption and Engagement

Video consumption is growing exponentially online. According to Cisco, internet video traffic will account for 82% of all consumer internet traffic by 2021. That means more than a million minutes of video will be watched every second.

How to use video analytics to improve your marketing and sales performance

Vidyard's 2017 video in business benchmark report: key findings and insights

The state of video in business: trends, challenges, and opportunities

How to create user-generated videos for your business in 2021

The impact of video on sales conversations and conversions

Best practices for video content marketing in 2017

How to measure and optimize your video ROI with Vidyard

The benefits of using video for internal and external communication

How to leverage video for lead generation and nurturing

The future of video in business: predictions and recommendations

How to choose the best video platform for your business needs

Vidyard's 2022 video in business benchmark report: download now

The role of video in B2B marketing and sales strategies

How to create engaging and effective videos for your audience

The latest video trends and statistics for 2022

How to use video for customer education and retention

How to integrate video with your CRM and marketing automation tools

The challenges and solutions of video production and distribution

How to use video for social media marketing and influencer outreach

The best video formats and styles for different purposes and platforms

How to get started with video marketing in 2022

Vidyard's 2017 video in business benchmark report: what you need to know

The advantages of using video for personalization and humanization

How to create videos that rank well on Google and YouTube

The most common video mistakes and how to avoid them

How to use video for employee engagement and training

How to align your video goals with your business objectives

The best practices for video SEO and optimization

How to use video for storytelling and branding

The best examples of video in business from different industries

But where are people watching these videos? And how long are they watching them? And what types of videos are they watching?

The XXVI Video 2017 Business Benchmark Report answers these questions with some interesting data:

• The top three platforms for video viewing are YouTube, Facebook, and Snapchat, with over 20 billion views per day combined.

• The average length of a video is 8 minutes, but nearly 56% of viewers drop off after the first 90 seconds.

• The most popular and effective types of videos for different marketing objectives are product demos, customer testimonials, explainer videos, and webinars.

These data points suggest that video marketers need to capture the attention of their viewers quickly, deliver their message clearly and concisely, and use the right type of video for their purpose.

Video Production and Distribution

Video production is becoming more accessible and affordable for businesses of all sizes and industries. According to the XXVI Video 2017 Business Benchmark Report, over 16,000 videos are published online every month by businesses using Vidyard, and the number is growing by 19% year-over-year.

But how do these businesses create engaging and high-quality videos? And how do they distribute them to reach their target audience?

The XXVI Video 2017 Business Benchmark Report reveals some of the best practices and tips for video production and distribution:

• The top three industries that produce the most videos are technology, professional services, and education.

• The best practices for creating engaging and high-quality videos include using a professional camera and microphone, having a clear script and storyboard, adding captions and subtitles, and editing with transitions and effects.

• The best practices for optimizing video ads for different formats and devices include using vertical or square videos for mobile, adding a call to action button, and testing different lengths and variations.

These best practices suggest that video marketers need to invest in the right equipment and tools, plan and execute their video production process carefully, and adapt their video ads to the preferences and behaviors of their audience.

Video Analytics and Measurement

Video analytics is essential for tracking and improving video performance. According to the XXVI Video 2017 Business Benchmark Report, over 86% of businesses use video analytics to measure their video success, and over 71% of them use Vidyard as their video analytics platform.

But what are the key metrics and indicators to measure video success? And how can video data be used to generate leads, conversions, and sales?

The XXVI Video 2017 Business Benchmark Report provides some of the answers and examples of how video analytics can help video marketers achieve their goals:

• The key metrics and indicators to measure video success include views, watch time, completion rate, click-through rate, conversion rate, and revenue attribution.

• The examples of how video data can be used to generate leads, conversions, and sales include using gated forms or interactive elements to capture leads, using personalized or targeted videos to nurture prospects, using video testimonials or case studies to influence purchase decisions, and using video analytics integrations with CRM or marketing automation platforms to track and optimize the customer journey.

These metrics and examples suggest that video marketers need to use video analytics not only to monitor their video performance but also to optimize their video strategy and tactics based on data-driven insights.

Conclusion

The XXVI Video 2017 Business Benchmark Report is a valuable resource for video marketers who want to learn from the trends, statistics, and insights of video marketing in 2017. It will help you understand how video marketing is evolving, what works and what doesn't, and how to optimize your video campaigns for maximum results.

If you want to download this report for free, just fill out this form and get instant access to this comprehensive guide. You will also get access to more video marketing resources and tips from XXVI Video, the leading video platform for businesses.

Don't miss this opportunity to take your video marketing to the next level with the XXVI Video 2017 Business Benchmark Report. Download it today and start implementing the best practices that will make your videos stand out from the crowd.

FAQs

What is the source of the data in the XXVI Video 2017 Business Benchmark Report?

The data in the XXVI Video 2017 Business Benchmark Report is based on first-party data collected from over 500 businesses and over 600 million video streams on the Vidyard video platform, as well as third-party data from other sources such as Cisco, eMarketer, HubSpot, and Wyzowl.

How can I access more video marketing resources and tips from XXVI Video?

When you download the XXVI Video 2017 Business Benchmark Report, you will also get access to more video marketing resources and tips from XXVI Video, such as blog posts, ebooks, webinars, case studies, and more. You can also subscribe to their newsletter, follow them on social media, or visit their website to stay updated on the latest video marketing news and trends.

What are some of the challenges and opportunities for video marketing in 2018 and beyond?

Video marketing is constantly evolving and changing, and video marketers need to keep up with the new challenges and opportunities that arise. Some of the challenges and opportunities for video marketing in 2018 and beyond include:

• Creating more personalized and interactive videos to cater to the preferences and needs of different segments and personas.

• Leveraging new technologies and platforms such as live streaming, 360-degree video, virtual reality, augmented reality, and artificial intelligence to create immersive and engaging video experiences.

• Integrating video with other marketing channels and tools such as email, social media, chatbots, podcasts, and blogs to create a cohesive and consistent brand story.

• Measuring and proving the return on investment (ROI) of video marketing using advanced analytics and attribution models.

How can I get in touch with XXVI Video for more information or assistance?

If you have any questions or comments about the XXVI Video 2017 Business Benchmark Report or any other video marketing topics, you can contact XXVI Video by email at info@xxvivideo.com, by phone at +1-800-123-4567, or by filling out this form . They will be happy to help you with your video marketing needs.

How can I share my feedback or suggestions on the XXVI Video 2017 Business Benchmark Report?

XXVI Video values your feedback and suggestions on their report and their services. You can share your feedback or suggestions by leaving a comment below this article, by writing a review on their website, or by sending them an email at feedback@xxvivideo.com. They appreciate your input and will use it to improve their report and their services. 44f88ac181